黑龙江省滑雪产业发展现状及策略

Development Status and Strategy of the Ski Industry in Heilongjiang Province

冰雪体育产业是龙江的资源禀赋,也是黑龙江省最具潜力走向全国、走向世界的一个业态。对黑龙江省滑雪产业发展优势与潜力进行分析,找出缺乏科学合理的规划布局、缺少专业的从业人员、滑雪器具品牌优势不足等制约因素;提出政府应加强对滑雪场的管理以推进龙江滑雪产业发展、提高滑雪从业人员素质、加强滑雪产业的人才培养、强化品牌意识拓宽滑雪产业发展之路等发展策略,为龙江滑雪产业的发展开拓新的发展思路提供理论参考。

Ice-snow sports industry is a natural gift in Heilongjiang province,and is also the most potential business format for Heilongjiang to face the whole country and the world. After analyzing the development advantages and potentials of Heilongjiang ski industry,it finds out some restriction factors such as the lack of scientific and rational planning,the lack of professional practitioners,the insufficient advantage of skiing equipment brand. It puts forward some development strategies as follows： the government should strengthen the management of ski resorts in order to promote the development of Heilongjiang ski industry,to improve the quality of ski professionals,to strengthen the training of practitioners in ski industry,to enhance the brand awareness and broaden the road of ski industry development. The purpose is to provide a theoretical reference for the development of Heilongjiang ski industry to open up new development ideas.