摘要
塑造医院整体形象首先要引进CI概念;其次要积极营造良好的医院文化氛围,医院整体形象的宣传策划,要在构建全方位的医院宣传工作格局。
Portraying the integer image of a hospital, a manager should introduce the concept of CI first and then create a good cultural atmosphere for the hospital. The propagandizing and planning of the integer image of a hospital should be based on the full scale.
出处
《中国医院》
2002年第9期56-57,共2页
Chinese Hospitals