黑龙江民间美术与旅游纪念品设计的融合发展

INTEGRATION OF FOLK ART AND TOURISM SOUVENIR DESIGN IN HEILONGJIANG PROVINCE

黑龙江民间美术存在色彩浓郁、活泼多变的特点,具备贴近生活的亲和力,受到全中国游客的喜爱。这源于生活存在的原发性,其直接来源于人民大众的美术形式。近几年对于旅游业的大力发展,使黑龙江特色旅游纪念品走出东北,走向世界。这样一来,将黑龙江民间美术与旅游纪念品进行融合设计变得越来越重要,笔者对黑龙江省民间美术资源、黑龙江省纪念品开发现状、民间艺术与旅游纪念品融合发展的策略提出一些看法。

Heilongjiang folk art is rich in color, lively and changing characteristics, with close to life affinity by the whole Chinese tourists love, from the existence of primary origin, its direct from the people＇s art form. In recent years for the vigorous development of tourism to the characteristics of tourism souvenirs in Heilongjiang out of the northeast, to the world, this way to Heilongjiang folk art and tourism souvenirs integration design is becoming increasingly important, the author of Heilongjiang Province folk art resources, Heilongjiang Province souvenirs The development of the status quo, folk art and tourism souvenirs integration strategy to put forward some views.