全球“工业4.0”战略导向下中国运动鞋服制造业发展路径研究

Sportsware Manufacturing Industry in China Guided with Global Industry 4.0 Strategy

以"中国制造2025"战略为指导思想,结合体育"十三五"规划对当前中国运动鞋服制造业与国外知名品牌制造业进行对比分析,发现中国运动鞋服制造业与国外知名品牌制造业规模上存在较大差距,国内品牌运动鞋服同质化严重,品牌核心价值不高。据此提出相应对策:摆脱发达国家对中国运动鞋服制造业的低端锁定,大力推动重点领域突破发展,提高中国运动鞋服品牌的创新能力;营造公平竞争市场环境,合理利用大型赛事树立国际知名品牌;加强质量品牌建设,提高中国运动品牌国际化发展水平;推进信息化与工业化深度融合,深入推进中国运动鞋服制造业结构调整。

Based on China＇s Manufacturing Industry 2025 and the 13th Five-Year Plan ot ~port, tlqe paper compares rne sportsware manufacturing industry in China with those in other countries and points out the great gap between them. The sportsware in China lack core value. The paper proposes to shake off the low level production of Chinese sportsware manu- facturing industry in China, promote the development of key areas, improve the innovation ability of the Chinese sports- ware industries, create fair competition market, establish international brandname through great sports events, strengthen the brandname construction, promote the integration of information and industry and promote the structure re- form of the sportsware industry in China.