互联网+冰雪运动的推广平台研究——以“中国冰雪”APP为例

Promotion Platform of Internet Plus Winter Sports

采用案例分析等研究方法,对国家体育总局冬季运动管理中心推出的"中国冰雪"APP进行研究。结果显示:"中国冰雪"APP存在功能较为单一、社交模式落后等问题。研究认为:"中国冰雪"APP应当拓展内容与功能、更新社交模式,从而实现自身知名度与影响力的提升,吸引更多的人参与冰雪运动。

With the research method of case study, the paper analyses the China Winter Sports APP introduced by Winter Sports Management Center of General Administration of Sport of China. The research findings show that the APP has the probiems of monotonous function and inadequate social communication ways. The paper proposes that the APP should ex- pand content and function and improve social communication model so as to attract more people take part in the winter sports.