大数据在企业营销管理中的应用探究

An Analysis of Application of Big Data in Marketing Management

将大数据应用于营销管理中,推动基于大数据背景的营销管理环节创新,帮助企业改进营销战略,进一步挖掘潜在客户,提升营销效果,从而实现企业品牌影响力和经济效益双重提高。

The big data used in marketing management promotes marketing management innovation based on the background of big data link. It can help enterprises improve marketing strategy, further explore the potential customers and enhance marketing effectiveness, so as to realize the enterprise brand influence and improve the economic efficiency of simultaneously.