大数据时代:新闻传媒业的发展与创新

The Age of Big Data:The Development and Innovation of News Media Industry

当今,世界正逐步从IT(信息技术)转向DT(数据技术)的变革。大数据时代带来的不仅是生活、生产方式的改变,更是人类思维方式的一场革新。对于天然具有信息、数据、融合属性的新闻传媒业来说,一方面,大数据的应用给媒体提供了强大而海量的信息、数据支持,同时,也给大数据滋生的传媒业态带来严峻的考验。本文从新闻传媒业的生产、传播过程出发对重塑整个新闻业态进行全面思考,探索一条全新的发展路径。

Nowadays, the world is undergoing transformation from Information Technology （IT） to DT （Data Technology）. The change brought by The Age of Big Data is not only the way of life and production, but also an innovation of human thinking mode. As for the news media industry characterized by information and data, the application of big data provides the media with massive information and data support; conversely it also poses great challenges on news media industry. This paper will makes a research on the rebuilding of the entire news media industry and explores a brand new developing path from the perspective of production and communication of news media industry in the context of The Age of Big Data.