新型拥车方式选择行为的影响因素研究

Study on the Influencing Factors of New-type Car Ownership Choice

由于电动汽车和汽车共享都与传统拥车方式存在较大差异,同时现有的汽车共享平台多使用电动汽车,故将购买电动汽车或参与汽车共享作为一种新型的拥车方式。采用意向调查的方法,研究上海市年轻群体对这种新型拥车方式选择行为的影响因素,问卷设计的角度分为个人社会经济属性、家庭特征、交通认知和拥车情况。对调查数据进行离散选择分析,建立新型拥车方式的二项Logit离散选择模型。结果表明:30岁以上人群、女性、家中没有小孩需要接送、居住在外环以内、了解牌照拍卖政策、家庭已经有私家车的消费者更倾向于选择新型拥车方式。并据此提出了相应的政策导向措施。

As the electric vehicles and carsharing are quite different from the traditional way of car ownership, and most car-sharing projects are using electrical vehicles as the fleets. We regard buying electric vehicles or participating in carsharing as a new type of car ownership. To study the influencing factors of the choice behavior of electric vehicle and car sharing among Shanghai youth, this article conducted the questionnaire study on it, from the perspectives of social attribute, family characteristics, traffic cognition and car ownership. Based on the recovered valid questionnaire data, a binary logit discrete choice model was established. The results by the model show that： consumers over the age of 30, female, with no kid to pick up, living within the outer ring, well acquainted with the license auction policy and those who owe private cars are more likely to choose electric cars or participate in carsharing. Also, the corresponding policy-oriented measures were put forward.