集体化时期新闻媒体与农村公共食堂之动员——以《河北日报》的宣传为例

News Media in the Period of Collectivization and Mobilization of Public Canteens in Rural Areas——Reports in Hebei Daily as an Example

食堂化运动时期,《河北日报》对公共食堂的兴办发展作了大量的宣传动员,并随着运动的发展呈现为特征鲜明的四个阶段。在宣传动员方式上,《河北日报》主要采取了新闻评论、典型宣传、文艺形式、设置专栏、与读者互动等方式,并取得了一定成效,极大地推动了食堂化运动的快速发展,但也存在片面性、理想化、过度政治化等问题。

In the Public canteen movement, The Hebei Daily carried out extensive publicity mobilization about the public canteen, And With the evolution of the movement presents The four stages of different characteristics .On the way of mobilization, Mainly adopted the news commentary and typical propaganda, literary form, set the column, the reader interaction, etc. Although the mobilization of The Hebei Daily for public canteen has obtained certain achievements , Greatly promote the rapid development of the Public canteen movement, But there are also some problems, such as one-sided, idealistic, politicized and so on.