特色小镇:文化产业视域下文化传承与创新的新路径--兼论瓯越文化的传承与创新

Featured Town:A New Approach to Cultural Inheritance and Innovation from the Perspective of Cultural Industry--On the Inheritance and Innovation of Ou Yue Culture

自改革开放以来,我国先后经历了三波"文化热",其历史演变轨迹深刻揭示了我国文化发展的内在逻辑。十多年来,我国文化产业发展迅猛,也取得了良好的经济效益和社会效益,但由于文化自身的丰富性和复杂性、经济效益轻社会效益以及观念滞后等原因,严重制约了瓯越文化的传承创新及其产业化发展。在文化产业化的背景下,特色小镇建设,为文化的传承与创新提供了一条新的发展路径。

Since the reform and opening up, China has experienced three waves of ＂cultural fever＂, its historical evolution track profoundly reveals the inherent logic of China＇s cultural development. Over the past decade or so, the rapid development of China＇s cultural industry has also achieved good economic and social benefits. However, due to the richness and complexity of the culture itself, the social benefits of economic efficiency and the lag of the concept, the inheritance innovation and its industrialization development have been seriously affected. In the context of cultural industrialization, the construction of featured towns opens a new path of development for the cultural heritage and innovation.