社交网络营销模式与策略分析

Analysis of social network marketing mode and strategy

社交网络营销是在社交网络中和已知或隐藏客户交流,掌握其具体需要,并且展示合适产品的营销模式,属于网络时代发展的产物。目前,我国社交网络营销尚处在发展阶段,但是已有不少公司或单位已认识到其价值所在,在不久的将来,社交网络营销将朝着传递快、覆盖广、成本低、交互性等方向发展,必将成为我国主流营销模式之一。因此,本文基于社交网络营销渠道和用户群体细分,对社交网络营销策略展开深入探讨,以期建立完善的社交网络营销体系,从而促进我国经济市场的完善。

Social network marketing is in the social network and known or hide customer communication, to master the specific need, and show appropriate product marketing mode, belong to product of the development of the network age. At present, our country social network marketing is still in development stage, but has quite a few companies or unit has realized its value, in the near future, social network marketing transfer toward fast, wide coverage, low cost, interactivity, such as direction, will become one of the mainstream marketing mode in our country. Therefore, this article is based on social network marketing channel segmentation and user groups, on in- depth discussion of social network marketing strategy, in order to establish perfect social network marketing system, so as to promote the perfection of market economy in our country.