我国众包网络平台影响力评价的聚类分析

Cluster Analysis on the Influence Evaluation of Crowdsourcing Network Platform in China

[目的/意义]众包不仅改变了传统企业经营模式,也推动了产业创新发展和经济社会转型,众包网络平台发挥着重要的促进功能。[方法/过程]基于众包网络平台影响力视角,在收集全国主要众包网络平台网站数据的基础上,应用聚类分析方法进行研究,梳理出众包网络平台的主要类型。[结果/结论]我国众包网络平台拥有显著的聚集效应,在需求响应、成交效率、运营安全等方面均具有较高的稳定性和协调性。根据风格特点、成长阶段、经营战略和发展模式的显著不同,不同类型的众包网络平台应当采取不同的优化对策,以塑造和彰显自身的特色。

[ Purpose/Significance ] Crowdsourcing not only has changed the traditional business model, but also is promoting the development of industrial innovation and economic ＆ social transformation. Actually, crowdsourcing network platform plays an important promoting function in the development of crowdsourcing industry. [ Method/Process] Based on the influence perspective of crowdsourcing network platform, this paper evaluates the influence of crowdsourcing network platform and defines the main types of crowdsourcing network platform by Cluster Analysis method on the basis of collecting the data of the main crowdsourcing network platform in China. [ Result/ Conclusion] Most crowdsourcing network platforms are giving play to significant aggregation effects. Especially in response to demand, transaction efficiency, operational safety, etc., they have reached a high level of stability and coordination. In order to shape and highlight their own characteristics, different types of crowdsoureing network platform should put forward corresponding optimization according to the differences of characteristics of the style, the growth stage, and business strategy and development model.