房地产业发展视域下的楼盘名称研究——以上海、南京和常州为例

Research on Building Names from the Perspective of Real Estate Developmen——A Case Study of Shanghai, Nanjing and Changzhou

房地产楼盘名称是楼盘市场核心定位的直接反映,可吸引目标置业者对楼盘的关注,促进房地产业的快速发展。随着房地产业的不断发展,楼盘命名方式变得形式多样、用词丰富多彩,既体现了楼盘规模和档次的不断提升,又彰显了汉语语言文字的博大精深。一线城市上海、二线城市南京和三线城市常州的房地产业发展和楼盘名称变化具有一定的代表性,值得分析研究。

Building names of real estate directly reflect the core positioning of estate market and can attract target buyers, so as to promote faster development of the real estate industry. With the continuous development of the real estate industry, building naming has various forms, rich and colorful, which not only reflects the development scale and level of buildings, but also reveals the profoundness of Chinese language. Real estate development and the change of building names in first-tier city Shanghai, second-tier city Nanjing and third-tier city Changzhou has certain representativeness, which is worth researching.