浅论宜家家具在我国市场的成功因素——基于造型设计的视角

Factors Contributory to the Success of Ikea Products from the Perspective of Shape Design

宜家家具是全球最大的家具企业,其在家具产品造型设计方面在全球同行中可谓一枝独秀,宜家在中国市场的巨大成功与其优秀的造型设计是分不开的。本文以造型设计这一切入点为视角,从外部和内部两个方面探讨了宜家家具在中国市场取得的成功因素。

IKEA, the largest furniture manufacturer in the world, has come out at the top of the industry in shape design, which is in fact a key factor for its great successes in China. The paper discussed both internal and external elements contributing to these successes from this perspective.