城市节事居民感知测量——以大同市为例

Measuring on residents perception on urban cultural tourism festival:taking Datong City for example

以资源型城市大同的核心旅游节事活动云冈文化旅游节为研究案例,对居民对旅游节事的感知情况与支持程度进行了问卷测量,进而从居民的视角评估了云冈文化旅游节的影响力及其对大同市在转型发展过程中的效用。结果显示:"城市收益"与"社会收益"维度的居民感知对节事活动举办的支持度影响最为强烈;"个人收益"维度仅对"支持同类活动举办"具有显著的正向影响;"环境成本"的关注度不高;居民不同的社会人口特征会产生不同的感知情况,主要在"城市收益"和"个人收益"两个维度有显著的统计差异。据此认为,云冈文化旅游节在一定程度上促进了大同市的城市转型与旅游发展,但在民生带动方面的作用尚较薄弱。

By taking the central festival of Datong - Yungang Cultural Tourism Festival as a case, this essay measures and takes questionnaires in residents perception and support degree, then estimates the influence of Yungang Cultural Tourism Festival and how strong the positive effects it brings to Datong during the period of city transformation. The empirical results reveal that residents perception dimension of ＂City Benefit＂ and ＂Individual Benefit＂ influence the support degree mostly, the dimension of ＂Individual Benefit＂ only has a significant positive influence on ＂ Support to hold the similar activities＂, and ＂Environment Cost＂ get little attention. This essay further demonstrates that different demographics of residents have different perceptions, mainly have a significant statistical difference in ＂City Benefit＂ and ＂Individual Benefit＂. Therefore, Yungang Cultural Tourism Festival accelerates the transformation and the tourism development of Datong to a certain degree, but has had little influence on the aspect of driving the livelihood development. Finally, this essay proposes suggestions from the perspectives of the events management, culture brand innovation and residents awareness promotion.