基于管理情境的社会化媒体:基本要素、整合框架与未来展望

Social Media in the Management Context: Basic Elements,Integration Framework and Research Prospects

自21世纪初期以来,社会化媒体发展迅猛并成为推动产业延伸、行业拓展和社会升级的重要引擎。现有研究大多集中在应用实践类的具体案例分析,较少考虑理论述评性的研究内容讨论,其中针对社会化媒体、企业管理的整合框架的研究成果稍显单薄。利用SSCI数据库对国外社会化媒体有关文献进行检索,在厘清概念和梳理综述的基础上,讨论并构建出包含社会化媒体基本要素、企业管理运营模式、企业媒体运行效果3个因素及其相互关系的整合框架,对归纳出的5个研究主题分别进行理解后,找出其中的研究不足,并结合相应主题内容,给出在研究对象、方法、层面上的研究展望。

Since the early 21st century, social media develop rapidly and become an important engine of industrial extension, industry expansion and social upgrading. Most of the existing studies focus on practical case analysis based on applied practice, and less of them consider about content discussion based on theoretical review. The research results of integration framework focusing on social media and enterprise management are slightly thin. Using the SSCI database to search foreign literature on social media, and on the basis of clarifying concepts and a literature review, this paper discusses and constructs the integration framework including the basic elements of social media, enterprise management and operation mode, and enterprise media operation effects and their mutual relations. After summarizing the five research topics, it finds out the lack of research. Also combining with the corresponding subject content, it gives the research prospects about objects, methods and levels.