基于AISAS模型的用户大数据时代商家精准营销效果评价指标体系的构建

Construction of Evaluation Index System of Precise Marketing for Business Users Based on AISAS Model in Big Data Times

以AISAS模型为框架构建指标体系,找出AISAS各阶段商家精准营销效果的评价指标,以期商家在消费者购买过程中找出精准营销活动做得不完善之处,及时改进,提升精准营销效果。

Based on the AISAS model,we design an index system to find out the index of precision marketing of the business users in the era of big data.We expect to find out the inefficiencies of the precise marketing and to modify the precision marketing model to strengthen the precision marketing.