休闲体育产业与旅游产业融合模式探索

Research on the Model of Industry Integration between Sports and Tourism

休闲体育产业和旅游产业二者对社会经济发展都有重大的推动作用,其目的是为了人们的身心健康。休闲体育区别于竞技体育的最大特征在于其更关注人的个性发展,依据个体的兴趣爱好开展适度的体育活动,从而强身健体,娱乐身心。现阶段由于休闲体育产业与旅游产业的深化发展,二者出现了逐渐融合的趋势。休闲体育产业与旅游产业融合具可行性,融合模式可根据实际情况选择。

The leisure sports industry and tourism industry have a significant role in boosting social and economic development tor the sake of people＇s physical and mental health. The biggest characteristics that make leisure sports differ from competitive sports lie in the fact that leisure sports gives more focus on people＇s personality development and carries out the moderate physical activity based on individual interests for physical fitness and body and mind entertainment. However, there emerges the gradual integration between the two due to the deepening development of the leisure sports industry and tourism industry. The integration is feasible and the integration model can be chosen according to actual situation.