价值观影响下城乡居民体育消费协调发展思考

Pondering on the Harmonious Development of Urban and Rural Residents' Sports Consumption under the Influence of Values

城乡居民体育消费成为社会消费需求提高的重要发展趋势,也是促进体育产业向更深、更广范围拓展的动力。但目前受城乡二元结构的影响,公共体育消费出现发展不均衡、供给不协调的情况,对建设和谐社会和小康社会具有重要影响。分析在价值观影响下城乡居民体育消费方面具有的差异以及出现差异的原因,制订协调发展城乡体育消费的对策。

The urban and rural residents＇ sports consumption has become the important development trend of improving social consumption demand, and it is also the impetus to promote the sports industry to develop into a deeper and broader scope. However, there emerges the unbalanced development and uncoordinated supply in public sports consumption due the influence of the urban and rural dual structure, which has an important influence on the construction of harmonious society and well-off society. This paper analyzes the differences and the reasons for the difference in urban and rural residents＇ sports consumption under the influence of the values, and develops the countermeasures for the coordinated development of urban and rural sports consumption.