城市公园游憩圈旅游商品开发策略分析——以老挝琅勃拉邦为例

On Tourism Commodity Development Strategy of Recreation Circle of Urban Park: A Case Study of Luang Prabang, Laos

文化体验是现代旅游的显著特征之一,城市公园游憩圈是原住民和游客进行跨文化沟通的重要媒介。在城市公园游憩圈的各种人文旅游资源当中,旅游商品占据着非常重要的位置。旅游商品开发既要关注地域性、文化性与现代性、实用性的设计整合,也要兼顾旅游购物行为与游憩体验活动的有机结合,同时促进文化传承、生态文明、乡村扶贫和区域经济的包容性发展。作为游客整体旅游消费中最具潜力和弹性的部分,旅游商品的产品设计与市场营销等开发策略事关城市公园游憩圈旅游资源和旅游经济的良性发展,也是改善区域民生的重要举措。

Cultural experience serves as one of the main features of modern tou-rism. Recreation circle of mportant intercultura urban park is an communication medium between natives and tourists. Tourism commodity plays an important role in various humanities tourist resources in the recreation circle of urban park. Tourism commodity development not only should balance the integration of regionalism, culture, modernity and practicability with the dynamic combination of tourism shopping and leisure activities, but also promote the inclusive development of cultural heritage, ecological civilization, rural poverty alleviation and regional economy at the same time. As the most potential and flexible part of the tourism consumption, product development strategy including design and marketing is of great consequence to the healthy development of tourism resources and tourism economy in the recreation circle of urban park and is an important measure of improving the regional people＇s livelihood as well.