论产品语义的情感表达

Discuss about the Emotional Expression of Product Semantics

本文对产品语义的两层意指进行分析,认为当前产品设计,从以往单纯地关注外延意义转移到外延意义和内涵意义的结合,产品必须是以表达其基本功能为前提,兼顾用户主体的情感诉求等内在意义。文章以产品语义的情感内涵意义为研究中心,从产品的外延意义(形态语言、色彩语言、材料语言)作为切入点,即研究用户如何通过视觉和触觉本能层面去获取产品对人释放的情感。在撰写过程中采用例证法,理论和案例相结合,目的是使本文更有说服力。同时也为产品的创新设计起到抛砖引玉作用。

This paper analyzes the two levels of product semantics, and believes that the current product design, from the combination of the extension meaning to the extension and connotative meaning, product must be to express its basic function, balance the emotional appeal of user subject. Secondly, this paper takes the emotional connotation of product semantics as the research center, from the extension meaning（form language, color language, material language） as the breakthrough point, to study how the user can obtain the emotion of product through visual and touch instinct. This paper adopts the combination of exemplification, theory and case in the writing process, the purpose is to make this paper more convincing. At the same time, it also plays an important role in the innovative design of products.