探究商业展示空间氛围塑造中色彩的运用

Exploring the Use of Colors in the Atmosphere of Commercial Exhibition Space

随着科技的进步,商业空间设计也发生着重大改变。在商业空间设计中,其空间设计在注重使用功能、工艺制作的同时,更加注重了人的审美习惯和设计中的人性化,想要使人们产生购买的欲望从而获得巨大的商业利益就必须创造各种空间氛围来感染人们,满足人们的视觉享受。色彩便是商业展示设计中最直接而又最容易达到效果的因素,在展示中,展厅的环境虽不是展示的主体,但展厅的环境色彩对于渲染商业空间氛围,表达商业空间主体中心,体现商品在空间中的表达效果都有重要的作用。因此,如何将色彩在商业空间进行合理运用、有效设计成为设计师需要解决的问题。

With the advancement of technology, the commercial space design has also undergone a significant change. In the commercial space design, the space design pays more attention to the use of function and process, and pays more attention to people＇s aesthetic habits and humanization in the design, wants to make people produce the desire to buy, thereby obtaining huge commercial interests, it is necessary to create a variety of space atmosphere to infect people, to meet people＇s visual enjoyment. Color is the most direct and most effective factor in commercial display design. In the show, the main hall of the environment is not shown, but the hall for commercial space environment color rendering atmosphere, the main expression of commercial space center, reflect the product in the space expression effect has an important role. Therefore, how to use color in commercial space rationally and effectively design becomes the problem that designers need to solve.