网络经济背景下企业价值网模块再造、价值重构与商业模式创新

Enterprise Value Network Module Reengineering,Value Reconstruction and Business Model Innovation in the Network Economy Environment

网络经济环境下,企业价值创造已由价值链模式演化为价值网模式。商业模式价值创造是通过构建价值网络实现的。企业模块化价值网是由不同利益相关者价值模块构成的价值创造系统,具有开放、动态、协同增值和反应敏捷等特征。研究发现:不同的模块结构、模块质量以及模块间的连接规则影响着企业的价值主张、价值创造、价值配置和价值实现;价值网模块再造对企业的价值活动进行重构,进而推动商业模式创新。

In the network economy environment, enterprises＇ value creation has evolved from value chain model to value net model. The value creation of business model is achieved through the construction of value networks. Enterprise modular value network is a value creation system composing of different stakeholders＇ value modules, which embodies the characteristics of open, dynamic, collaborative value -added and agile reaction. The study shows that different module structure, module quality and inter-module connection rules affect the value proposition, value creation, value allocation and value realization of the enterprise. The reengineering of the value network modules reconstructs the enterprises＇ value activities and further promotes the innovation of business model.