基于环境保护理念的乡村旅游目的地竞争力提升路径研究——以珠海市为例

A study on the path of promoting the competitiveness of rural tourism destination based on the concept of environmental protection——A case study of Zhuhai City

乡村旅游迎来跨越式发展,目前已形成乡村旅游点、线、面的新格局和多元化类型、高品位乡村旅游产品体系,历史文化、海岛休闲旅游、水乡生态项目渐显"品牌效应"。但在乡村旅游发展红火的背后,也存在诸多方面的隐忧。本文以珠海市为例,剖析乡村旅游目的地竞争力的影响因素,并提出提升竞争力的可选择路径。

Rural tourism ushered in leap-forward development, and has formed a new pattern and diversified type of rural tourism, line and surface. High-grade rural tourism product system, history and culture, island leisure tourism, water eco-project “ But in the development of rural tourism behind the fire, there are many aspects of the worries. In this paper, taking Zhuhai City as an example, this paper analyzes the influencing factors of rural tourism destination competitiveness and puts forward the alternative path of enhancing competitiveness.