摘要
在数字时代,新媒体是一种重要的传播方式,为我国的广告设计市场带来了新的发展空间。文章阐述了新媒体环境下,平面设计在新媒体形式下的表现方式和传播途径,对平面设计的创意性进行了阐述,对我国当前形式下的平面设计在广告中的应用做了详细的介绍,希望对同行业有所帮助。
In the digital age, new media is an important mode of communication, which brings new development space for China＇s advertising design market. This paper expounds the expression and transmission of graphic design in the form of new media under the new media environment, expounds the creativity of graphic design, and makes a detailed introduction to the application of graphic design in advertising in our current form, Hope to help the industry, for reference only.
关键词
新媒体
平面设计
创意
分析
new media
graphic design
creativity
analysis
