现代服装设计中民族元素的有效应用分析

An Analysis of the Effective Application of National Elements in Modern Costume Design

流行服装早已进入量产时代,在享受廉价好处之余,人们总抱怨服装没有个性、无法体现民族特色。我国服饰行业对设计需要体现民族元素是持肯定态度的,但是到底怎么运用民族元素才是受市场欢迎的,却是一个令人头疼的问题。文章采用调查问卷法,以民族元素在服饰上的有效应用为主题,调查女大学生对民族元素服装价格、款式及整体设计创作的接受程度。文章认为,民族元素服饰应细化自己的客户群,在充分理解民族元素的内涵后谨慎使用,可以使其作品具有独特魅力并减少重复的几率,降低与其他品牌商品雷同的风险,提高商品的原创价值。

Fashion design has already entered the era of mass production in China＇s apparel industry, the lack of Chinese clothing for the elements of the call for a long time, but in the end how to use the national elements are welcomed by the market, but it is a headache. This paper uses the questionnaire method, through the national traditional costumes as the theme, to investigate the clothing style, color and overall design of the effectiveness of cloth. This paper argues that with the symbolic symbol of the national theme for the creation of the prototype, and then to digital image collage based model, supplemented by the precise customer base, can make the finished product to reduce the chance of duplication, reduce the plagiarism with him Brand goods the same risk, improve the originality of goods.