当代文具设计的文化原理--以马口窑传统祈福文化为视角

The Cultural Principle of Contemporary Stationery Design: From the Perspective of the Traditional Culture

文具作为一种文化用品,无论是被称为"文房四宝"的笔墨纸砚还是现代办公用具,都是人们的日常必需品。虽然我国文具行业的消费市场前景广阔,但怎样在激烈的市场竞争中站稳脚跟俨然成为我国文具行业面临的重要问题,对文具设计的创新已经是势在必行。想要创新,就需要对原理层面的问题进行深度的了解和剖析。发源于湖北水乡汉川马口的马口窑陶器,是我国珍贵的民间艺术。在几百年漫长的发展创造过程中,马口窑陶器从民间文化和传统艺术中,借鉴和吸纳了大量的吉祥纹样,将其融入到自身的创作中。这些吉祥纹样所代表的祈福文化,是广大劳动人民将对美好生活的向往和渴望风调雨顺、五谷丰登的愿望寄托在想象出的祥瑞符号和文化载体上形成的。所以,祈福文化在中国有着很深的历史积淀和群众依托。文章旨在以传统祈福文化为视角,分析其在当代文具设计中具有的文化意义,这对于文具发展的设计和创新有着根源性的导向作用。

Stationery as a kind of cultural products, whether it is called ＂the scholar＇s four jewels＂ or modern office appliances, are people＇s daily necessities. Although Chinese stationery industry＇s consumer market is relatively good, but how to stand firm in the fierce market competition is an important issue. The innovation of stationery design is imperative. If you want to innovate, you need to have a thorough understanding and analysis of the problems at the level of principle. Makouyao pottery originated in Hanchuan of Hubei province, it is the precious folk art of our country. Makouyao pottery reference and absorb a lot of folk auspicious patterns from the traditional culture and art in the development process of several hundred years. The blessing culture represented by the auspicious patterns is the majority of working people will be yearning for a better life and a desire for sustenance is formed in the auspicious symbol and cultural imagination of the carrier. Therefore, the blessing culture has a deep historical accumulation and mass support in china. The purpose of this thesis is to analyze the cultural significance in the contemporary stationery design through the traditional ＂blessing culture＂. This has a guiding role in the design and innovation of stationery development.