电子商务推进农村产业供给侧改革的路径研究——以福建省为例

The Path of E-Commerce Promoting the Reform of Rural Industry Supply Side: A Case Study of Fujian Province

新常态下福建省农村电子商务的快速发展成为实现农村产业供给侧结构性改革的新引擎。基于省域农村产业基础的不同,各地区逐渐形成各自较为成功的电子商务模式,不同的电子商务模式又通过不同路径推动当地产业的供给侧结构性改革,对提高农村产业经济效益、改善农民生活、推进城镇化建设具有积极的影响。各地区在推进农村电子商务发展进程中,政府、企业和个人三方应形成合力,因地制宜加快农村电子商务产业链建设,实现电子商务产业健康、可持续发展。

In the new normal, the rapid development of rural electronic commerce in Fujian province has become the new engine to realize the supply side structural reform of rural industry. Different regions gradually form their own successful e-commerce model, and different electronic commerce model promotes supply side structural reform of lo- cal industry through different paths, having a positive impact on the economic benefits of rural industry, farmers＇ life and urbanization construction. In the process of rural e-commerce development, the government, enterprises and individuals should work together, speed up the construction of rural e-commerce industry chain, and realize the healthy and sustainable development of e-commerce industry.