郑州入境旅游客源市场亲景度和竞争态分析

The Analysis of Preference Scale and Competitive State of Inbound Tourist Source Markets in Zhengzhou

文章运用市场亲景度和市场竞争态模型,依据2055—2014年间郑州入境旅游相关数据,分析2005—2014郑州入境旅游发展状况。结果表明:郑州入境旅游客源市场主要是以亲景客源市场为主,表明入境游客对郑州旅游资源选择偏爱程度较高;客源市场竞争态主要集中在瘦狗市场和幼童市场,表明郑州入境旅游客源市场竞争力相对较弱;在郑州入境旅游客源市场的亲景度和竞争态关系分析中显示二者的相关性并不明显。根据分析结果提升郑州入境旅游的开拓策略。

According to the relevant status of inbound tourism in Zhengzhou between 2005 and 2014, the paper analyzes the inbound tourism development in Zhengzhou during these years by applying the market preference scale and competitive state model. The result shows that the preference tourist source markets are the main markets in the inbound tourist source market in Zhengzhou, and inbound tourists prefer to chose the Zhengzhou tourism resource.The competitive state of tourist source market mainly focus on thin-dog market and children market, which shows that the competitive power of inbound tourist source market in Zhengzhou is relatively weak;and the relevance between these two factors are not obvious in the analysis of preference scale and competitive state in Zhengzhou inbound tourist source markets.According to the analysis, Zhengzhou inbound tourism will be divided into the first tourist source market,the second tourist source market and the third source market, and then the paper put forward different development strategies based on different markets.