摘要
通过整合技术接受模型和PAD情绪理论,从技术感知、情绪两个角度探讨游客对移动增强现实技术使用态度和使用意愿的影响关系,构建"感知/情绪—态度—意愿"的理论模型,并以北京故宫博物院为例,对研究假设和概念模型进行验证,提出旅游景区应开发感知性强、互动性高的新产品,新技术应重视与游客的情感交流,激发使用意愿,实现旅游产品有效供给。
By integrating the technology acceptance model and the PAD emotion theory,this paper investigates the relationship between tourists' usage attitude and intention of mobile augmented reality technology from the two angles of technical perception and emotion,and constructs a theoretical model of"perception,emotion,attitude and intention". Taking the Forbidden City museum as an example,this paper validates the hypotheses and conceptual model,and proposes that tourist attractions should develop new tourism products with strong perception and interaction,and new technology should pay more attention to emotional communication with tourists in order to stimulate tourists' usage intention and achieve effective supply of tourism products.
出处
《浙江树人大学学报》
2017年第3期37-45,共9页
Journal of Zhejiang Shuren University
基金
国家旅游局"万名旅游英才计划"(WMYC20151095)
浙江省公益技术基金(2015C33004)
关键词
智慧旅游
移动增强现实技术
使用意愿
技术接受模型
PAD理论
smart tourism
mobile augmented reality technology
usage intention
technology acceptance model
PAD theory