山西地域特色文化品牌创建现状、问题与对策研究

On the Establishment of the Cultural Brands with Regional Features in Shanxi:the Current Situation,Problems and Countermeasures

山西地域特色文化资源十分丰富,但缺少影响力大的地域特色文化品牌。而品牌化是增强文化影响力、竞争力和提升国家及地区实力的主要途径之一。为此,从山西地域特色文化品牌发展的现状出发,发现其中存在的主要问题,进而提出创建山西地域特色文化品牌的对策与方法。

Shanxi is rich in cultural resources with regional characteristics,but the culture brands with regional characteristics that are of great influence are quite few in number. And branding is one of the main approaches to enhance cultural influence,competitiveness,and national and regional strength. Thus based on the current development of the cultural brands with regional features in Shanxi,the key problems are evaluated and the countermeasures are presented accordingly to establish the cultural brands with regional features in Shanxi.