网络时代高校传统媒体核心价值观教育创新研究

Research on the Innovation of Education of Core Socialist Values through the Traditional Media in Colleges and Universities in the Internet Era

与新媒体相比,高校传统媒体的议程设置更科学、把关性更强、舆论导向更有力。在信息网络时代,应加大投入、提高专职队伍的整体素养、变革传统媒体的宣传方式、科学设置议程等方面创新传统媒体的发展路径,发挥其在引导和培育大学生社会主义核心价值观方面的优势。

Compared with the new media,the traditional media of colleges and universities are more scientific in agenda-setting,more stringent in gate-guarding and more powerful in guiding the public opinion. Therefore,they should be developed innovatively by various ways in the information and network age,such as expanding infrastructure construction,improving the overall quality of professional team,changing propaganda techniques and setting agendas scientifically,so as to make full use of their advantages in guiding and cultivating the core socialist values of college students actively.