日美欧企业社会责任战略化比较研究

A Comparative Study on CSR Strategic Development in Japan,the US and the EU

日益突出的社会、环境问题与变化的企业经营环境需要企业社会责任(CSR)战略化发展,战略CSR或创造共享价值(CSV)理论观点已被日美欧所接受并付诸实施。由于国情和背景不同,日美欧CSR发展体现出不同的传统特征,基于各自的传统基础,日美欧CSR战略化分别表现为经济团体引导、市场经济自然驱动和政府机构推动等不同形式。对此进行比较研究,有助于正确认识我国CSR战略化发展的各种条件,制定正确的政策和措施,推动我国CSR向高层次发展。

The increasingly serious social, environmental problems and changing business operating envi- ronment require strategic development of CSR. Strategic CSR or CSV theory has been accepted and has been put into practice in Japan, the US and the EU. Due to various national conditions and background, the development of CSR in Japan, the US and the EU reflects different traditional characteristics, based on their dissimilar tradition. The CSR in Japan, the US and the EU becomes strategic in terms of group - guided economy, naturally driven and government agencies promoted market economy, etc. A compara- tive study of CSR strategic development in Japan, the US and the EU will help us correctly understand the various conditions, formulate feasible policies and measures, finally push forward the development of CSR in China to a higher level.