新媒体环境下移动学习用户信息共享行为研究

A Study on Information Sharing Behaviors of Mobile Learning Users in the New Media Environment

[目的/意义]针对新媒体环境下移动学习的特点,研究移动学习用户信息共享行为的现状,引导移动客户端更好地构建以用户为中心的信息共享交流平台。[方法/过程]采用问卷调查和实证研究相结合的方法,应用Amos21.0从个体移动学习态度、个体移动学习的主观规范和移动学习过程感知信息可控性3者和谐发展的角度,对提出的影响因子、移动学习信息共享意图和移动学习信息共享行为之间的假设进行检验。[结果/结论]数据研究结果显示新媒体环境下个体移动学习态度、主观规范、移动学习过程感知信息可控性对移动学习信息共享意图产生正向影响,其中移动学习过程感知信息可控性对移动学习信息共享意图的影响最大;移动学习信息共享意图对信息共享行为有正向影响。

[ Purpose/significance ] In view of the characteristics of mobile learning in the new media environment, this paper makes a research on information sharing behaviors of users with mobile learning, in order to guide the mobile client building a better user-centered information sharing platform. [ Method/process ] With the questionnaires and empirical research methods, the Amos21.0 is used to test the hypothesis of influencing factors, behavioral intentions and learning behaviors, from the perspective of the harmonious development of individual mobile learning attitude, subjective norm of individual mobile learning, and information controllability of mobile learning processes. [ Result/conclusion ] The data show that individual mobile learning attitudes, subjective norms and perceived information controllability all have positive effect on the mobile learning information sharing intention in the new media environment, and the perceived information controllability of mobile learning process has the greatest impact ; mobile learning information sharing intention has a positive impact on information sharing behavior.