四川入境旅游的客源市场结构研究

Study on the Market Structure of Inbound Tourism of Sichuan Province

指出了客源市场结构变化是旅游目的地发展战略制定的主要影响因素,通过建立偏离-份额分析法Esteban拓展模型对2000-2015年四川省入境旅游客源市场结构进行了实证分析,其结果表明:韩国、菲律宾、泰国、加拿大和澳门地区等国家和地区的客源市场具有较强的竞争优势,专业化程度高,市场结构较好。

The change of tourism market structure is a major influential factor of tourism destination development strategy. This paper studied market structure of inbound tourism of Sichuan based on Esteban--Marquillas extended model from 2000 to 2015. The result showed that the structure shares are relatively competitive in Korea, Philip- pines, Thailand, Canada, Macao, those countries and the oversea tourist marketing with a strong competitive advan- tage and a high degree of specialization.