我国中产阶层旅游需求研究

Study on the Tourism Demand of the Middle Class in China

随着供给侧改革已经成为国家旅游的发展战略以及中产阶层的崛起,旅游消费随之需要进一步升级。如何开发旅游新产品,升级旧有旅游产品成为旅游从业者需要研究的新课题。因此,旅游需求侧的精准研究是旅游供给侧产品开发的基础。随着经济社会的转型发展,中产阶层日渐成为旅游市场核心力量。从旅游需求出发,聚焦中产阶层旅游需求,并基于问卷调研分析,提供了我国中产阶层旅游需求的微观分析,涉及出游频率、出游动机、出游影响因素和旅游消费偏好等方面,为未来旅游产品的开发提供理论支撑。

With the rise of the middle class in China, tourism consumption needs to be further upgraded, and the reform has become a national tourism development strategy. How to develop new tourism products and upgrade the old tourism products has become a new topic for tourism practitioners to study. The precision of tourism demand-side research is the basis of tourism product development. With the transformation of the economic and social development, the middle class is becoming core strength in the tourism market. Based on the demand, questionnaire investigation and analysis, providing micro-analysis of tourism demand of the middle class in China, the paper involves travel frequency, travel motivation, factors affecting travel and tourism consumer preferences and so on, providing theoretical support for the development of tourism products in the future.