微文:新媒体时代的“民间语文”

Micro text:the Folk Writing in the New Media Age

新媒体传播带来的"为粉丝的写作",催生了一种新的写作文类——"微文"。"微文"是"微文化"的时代显影,它脱离了传统文本规范、纯正和高雅的审美范式,在"微博"、"微信"和各种网络知识型社区广为流传,逐步形成了诸多"异质化"的话语特征和文本形式。"微文"写作力求把握目标受众的心态,讲究故事叙述的结构与细节,在情感上找到受众的共鸣点,并为公众提供知识分享、交流、互助和协作的开放平台。"微文"彰显出互联网时代的精神特质:大行其道的"萌写作"使之可以归入"青年亚文化"的阵营;而融合多重信息的"互文性写作",则是网络文本的典型特征。

A new writing genre,micro text,appeared in the new media age.It is written for fans.'Micro text'is the unique product in the'micro culture'era.It is divergent from the paradigm of traditional text which can be summarized as pure,elegant and artistic.'Micro text'is widely circulated on'Weibo','We Chat'and other online network community.It gradually formed a lot of'heterogeneous'discourse features and text forms.The micro-text writing seeks to meet the target audience's mind,design the structure and details of the story.It is committed to finding audience’s emotional sympathy and providing the public with an open platform for knowledge sharing,communication,mutual assistance,and collaboration.Micro-text highlights the spiritual characteristics of the Internet age:popular'adorable writing'can be classified as youth subculture;the'intertextual writing',collaged with multiple information,is a typical feature of the network text.