网络民族志的研究——以山东乡村的基督教传播实践为例

On Netnography:The Communication practice of Christianity in Shandong Province

本文结合传统民族志参与观察和深入访谈以及网络民族志的线上互动式路径,从经验相远迈入经验相近的研究进程来洞察转型中国农村基督徒如何利用各种媒体进行传播教义的实践,突显网络民族志这种方法对于研究边缘群体的意义与价值,并反思网络民族志研究的局限性。

This paper combines observations of ethnography and in-depth interviews with Netnography's online interactions,with deep insights of Chinese rural Christians' daily use of various media for the spread of doctrines,highlighting the significance and value of this approach to the study of marginal groups,reflecting the limitations of Netnography.