高校德育如何面对大学生消费异化的挑战

How to Face the Challenges of College Students' Consumption Alienation

在消费主义思潮的渗透和冲击下,大学生群体中出现了不同程度的消费异化倾向,重视符号价值、追求炫耀性消费、支持超前消费等等。学生消费异化现象滋长的原因是多方面的,这既是由消费主义思潮自身的特点和学生身心特征决定的,又受到了大众传媒的影响,还包括高校思想政治教育的缺位。关注大学生消费异化倾向,主动应对消费异化带来的挑战,引导大学生拥有正确的消费观念,以消解消费异化倾向,使大学生的消费行为达到合规律性与合目的性的统一,这是高校德育应该作为的也是可以作为的。

Under impact of consumerism,there exists consumption alienation in different degrees among college students such as paying attention to the symbolic value,pursuit of conspicuous consumption and deficit spending etc.,which can be contributed to the following factors： the trend of consumerism,students’ physical and mental characteristics,the influence of the mass media,and the lack of ideological and political education in colleges.Therefore,in college moral education we need to keep trace of consumption alienation among students,take the initiative to deal with the challenges,guide the students to have a correct consumption to dispel alienation tendency in order to make consumption behavior of students regularly and purposefully.