受众视角下的美国总统选举辩论言语策略对比

Analysis of Linguistic Strategies in Presidential Debate from An Audience Perspective

总统选举辩论是美国总统选举结果的风向标。2016年美国总统选举三场电视辩论中,希拉里和特朗普两位候选人极尽所能地展示修辞艺术,以争取最大的民众支持。从受众的视角解读和对比分析两位候选人的言语修辞诉求策略,结论是希拉里由于缺乏对民意的了解以及对关键问题采取的回避策略,其情感诉求和人格诉求策略是失败的;而特朗普基于对民众及其意愿的正确分析,采取了有效的情感诉求策略,这也是他赢得大选的重要原因之一。

Presidential debates are indicators of the presidential election result.To win the 2016 presidential election,Hillary Clinton and Donald Trump both used powerful persuasion tactics in the debates.Through analyzing and comparing their debating strategies,it was found that Clinton＇s use of pathos（emotional appeal） and ethos（ethical appeal） were unsuccessful due to her failing to know her audience and adequately account for questions regarding her credibility,while Trump through effective use of pathos,succeeded in engaging and convincing more voters.