体验经济视角下的茶文化旅游品牌化开发

Brand Development of Tea Culture Tourism from the Perspective of Experience Economy

茶文化旅游产品开发就是要在体验经济理论的指导下,树立茶文化旅游产品的整体观念,既要在茶文化旅游核心产品、形式产品上下功夫,还要拓展旅游者对茶文化旅游的期望产品、延伸产品和潜在产品,帮助旅游者实现完美体验。在开发模式上,要将茶文化旅游与休闲养生结合起来,牢固树立品牌意识,做好茶文化旅游目的地营销。

Under the guidance of theory of experience economy, the tea culture tourism product development is to establish the whole concept of tea culture tourism products, not only put heart into the generic products, tangible product but also develop the expected product, extended product and potential products which tourists expected to in tea culture tourism and help the tourist realize the perfect experience. In the development mode, we should combine tea culture tourism with leisure health, establish brand awareness firmly, and make good marketing of tea culture tourism destination.