国外档案馆网站应用Web Analytics的研究评析——以Google Analytics在伊利诺伊大学档案网站的应用为例

Study on the Application of Web Analytics in the Foreign Archives Websites——Taking the Application of Google Analytics in the University of Illinois Archives Websites as an Example

为了更好地了解Web Analytics在档案馆网站的应用,本文作者通过将目前国外比较流行的Google Analytics应用到作者建立的网站上来介绍Web Analytics的应用原理,并且通过美国伊利诺伊大学档案网站应用Google Analytics为例进一步阐释其效果,最终通过分析Web Analytics在档案馆网站应用的优缺点,得到本文的结论。

Abstract：In order to better understand the application of Web Analytics in archives websites, authors apply Google Analytics to a websites which authors design to explain the application principle of Web Analytics. Then, taking the application of Analytics Google in the University of Illinois Archives websites as an exam- ple, this paper is to further explain the effect of application of Web Analytics in archives websites. Finally, authors get conclusions of this paper through the advantages and disadvantages analysis of Web Analytics applied in archives websites.