三级供应链投资模型的评价管理——以苹果公司为例

Three-level Supply Chain Investment Decision Model Analysis——Take Apple Corp as an Example

文章以三级供应链系统最优化投资和苹果公司投资决策效益最大化为目标,分别探究在三级供应链一体化投资决策和在各节点单独投资决策的条件下,各个节点在供应链中的合理投资额。以及在资金效用最优化的基础上,运用Stackelberg博弈模型进行推导演练,分析苹果公司对供应链上下游进行投资的均衡点。论证得出:从节点投资、市场销售总量以及投资盈利的角度,分析各节点单独效益以及整体效益的关系;在投资均衡点方面,苹果公司和加工制造厂投资均衡点从供应链一体化效益角度的产品定价p_(2(整←m))小于从供应链的各节点效益角度的产品定价p_(2(节←m))。苹果公司和分销商投资均衡点从供应链一体化角度的产品定价p_(2(整←d))小于从供应链的节点效益角度的产品定价p_(2(节←d))。

This paper aims at maximizing the effectiveness of the three level supply chain system, optimizing investment and Ap- ple corp investment decision-making. The reasonable investment of each node in the supply chain under the condition of the three level supply chain integration investment decision and the individual investment decision of each node is explored respec- tively. And on the basis of the optimization of the capital utility, the Stackelberg game model is used to derive the equilibrium points of the investment between the Apple corp and the upstream and downstream of the supply chain. We have conclusions as follows： from the point of view of joint investment, total sales volume and investment profit, the relationship between individual benefit and overall benefit of each node is analyzed. In the aspect of investment equilibrium, Apple and processing plant＇s invest- ment balance point of the product pricing from the supply chain integration efficiency P2（整←m） is less than the supply chain fl：om the perspective of the effectiveness of P2（节←m）＂ Apple and distributor investment equilibrium point of product pricing from the supply chain integration efficiency P2（整←d）is less than the supply chain from the perspective of the effectiveness of P2（节←d）.