论民国时期图书馆的广告活动类型

On the Types of Advertising Activities of Libraries in the Period of the Republic of China

民国时期,我国图书馆所开展的广告活动,是学术界研究的缺失。就其广告活动的类型而言,可分为书刊、杂务两种。书刊方面的广告,从书刊类型看有学术型、大众读物型,此外另有涉及降价、代售、预约等方面的内容。杂务方面的广告,主要涉及迁址、开业、停业、招生、招标、鸣谢、纪念、派息等内容。总体来看,民国时期图书馆的广告活动繁多,且备受重视,这对今天我国图书馆的功能建设及转型,颇有借鉴意义。

In the period of the Republic of China,the advertising activities carried out by libraries in China were lack of academic research. In terms of the types of advertising activities,it can be divided into two categories：books,periodicals and chores. From the type of Books and periodicals advertising,there are academic types,mass reading types and price reducing,sale,order and so on. Miscellaneous aspects of advertising,mainly involves the relocation,business,termination of business,recruitment,bidding,etc. Generally speaking,the advertising activities of Libraries in the period of the Republic of China were various and highly valued,which was of great significance to the functional construction and transformation of Libraries in China today.