浅谈青年消费人群信用卡促销策略

On Credit Card Promotion Strategy to Young Consumers

通过对青年消费人群进行研究,分析青年消费人群信用卡消费的特点和现状,结合市场细分理论,筛选并聚合具有类似需求的青年消费人群特点,结合支付金融市场创新发展现状,探讨对青年消费人群的信用卡促销策略的创新,配置相应的营销活动,传递独特的营销信息,期待能符合青年消费人群的预期,并提高青年消费人群对信用卡的用卡粘性。

Based on the study to young consumers, this paper analyzes the characteristics and current situation of credit card consumption among young consumers. Combining the market segmentation theory, it tries to find out the characteristics of the young con- sumers with similar demands. Under the background of the development of financial market innovation, this paper also explores the innovation of credit card promotion strategy to young consumers including disposing specific marketing attires and sending unique information, aiming to meet the young consumers＇ expectation and improve their enthusiasm to credit cards.