“互联网+”思维下的北京老字号品牌形象创新设计

Innovative Design of Beijing Time-honored Brand Image in the Thinking of Internet+

目的针对北京老字号品牌形象的复兴和建设,探讨在"互联网+"思维下老字号企业形象的设计创新思维与策略。方法通过运用"互联网+"的设计思维,颠覆传统的品牌形象设计方式,以吸引更多的年轻消费群体,并提出应当充分利用新媒体传播的特点以改变设计手段,将设计形式不断推陈出新。结论北京老字号企业的发展必须与城市形象塑造紧密联系,形成区域优势才能更好发展。

According to the Renaissance and construction of old brand image in Beijing, it explores the design innovative thinking and strategy of old and famous enterprises in the thinking of Internet＋. Through the design thinking of using Internet＋, subversion of the traditional brand image design methods can attract more young consumer groups, and propose that we should make full use of the characteristics of the new media to change the design means, the design will continue to introduce new ways. The development of old and famous enterprises in Beijing must be closely linked with the city image formation, and the regional advantages can be better developed.