基于移动终端的智能旅游产品用户体验研究

User Experience of Intelligent Tourism Products Based on Mobile Terminal

目的研究智能旅游移动终端产品的用户交互感知体验及个性化定制产品的特点。方法以智能旅游移动终端产品的交互应用体验为切入点,通过对旅游景区移动终端信息产品的案例分析,阐述用户体验的情感性、交互性及个性化的需求原则。结论基于移动物联网平台将终端信息产品加入增强现实技术,为游客提供智能化的电子导览自助服务及全方位的数据实时传递功能,运用移动互联网技术搭建起旅游者和服务供应商之间的密切联系,并且通过用户使用操作界面与产品之间形成情感认可效用。

Study on interaction experience of intelligent tourism mobile terminal product user and the characteristics of personalized customized information products. Taking the interaction and application experience of the intelligent tourism mobile terminal products as the breakthrough point, it analyzes mobile terminal information product cases in tourist attractions, and expounds the demand principle of emotion, interactive and individualization of user experience. Augmented reality technology is added to the terminal information products based on mobile networking platform, it provides intelligent electronic guide self-service and a full range of data real-time transmission function for visitors, utilizes mobile Internet technology to build up the close relationship between tourist and service providers, and forms emotion recognition utility between the user and products by using the operation interface.