视觉力在汽车前脸造型设计中的应用分析

Analysis of Visual Force in Automobile Front Face Modeling Design

目的基于图形心理学的视觉动力学理论,分析汽车前脸造型视觉力的表现,探究汽车前脸造型设计的创新方法。方法运用视觉动力学理论中塑造视觉张力的方法,以现有知名品牌汽车为例,分析其视觉力的不同表现类型,并采用问卷调研、数理分析等方法验证普通观者对于视觉力强弱的感知。通过汽车前脸造型的对比分析及分层分析,探究不同车型所带来的视知觉感受。结论在汽车前脸造型设计中,可以采用形变、倾斜等塑造视觉力的方法展开。基于不同的车型定位,汽车前脸通过造型形变或塑造集聚对抗力,或塑造单一方向同向力来传达特定的情感体验。

It aims to analyze the performance of automobile front face modeling＇s visual force, based on the graphic psychology in the dynamics of vision, to explore the innovation of design method of automobile front face modeling. Taking the well-known car brand products for example, using the visual force method to analyze the different performances of visual force and to explore the different visual and emotional feelings. In the process of automobile front face modeling design, it can be proceed by the method of reshape or incline. Based on the different positioning of vehicle types, it will convey different emotional experience by changing visual force of automobile front face modeling.