赣台客家民俗旅游产品设计探讨

Jiangxi-Taiwan Hakka Folk Tourism Products Design

目的为促进赣台两地客家民俗旅游产品设计交流,加强赣台两地的经贸往来,拓展民俗旅游市场的发展深度,研究两地的客家民俗旅游产品设计的差异和特点。方法采用比较与案例分析相结合的方法,分析赣台两地客家民俗旅游产品设计的现状、原因及其意义,总结两地产品设计的特点、地域特征以及设计事项等,分析各自的设计表现并提出基本设计思路。结论以赣台两地客家民俗旅游产品设计的现状为出发点,探讨客家民俗设计的产品内涵,提出两地为"同族同根",具有相似的客家文化,在设计文化上既有相同的生态自然观,又有需注重避免的"同质化"设计要求。

It aims to boost the communication of Hakka folk tourism products design between Jiangxi and Taiwan, strengthen their bilateral commercial ties, expand the folk tourism market depth, and investigate the differences and features of their respective products design. To achieve the above goals, comparative analysis combined with case study is adopted to probe into the current situation as well as the significance of their product design, the features, regional characteristics and relevant matters that deserve attention are summarized, and their respective design performance is analyzed, based on which a design idea is put forward. Starting from the current situation of their product design to the exploration of the essence of folk tourism products, it then concludes that despite the homologous relations of Jiangxi and Taiwan and their similar ecological concept of natural and Hakka culture, and then the design culture should avoid homogenization.