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A Review and Critique of Discourse Mode of Public Administration Slogans——Based on the Study of Postmodern Public Administration Discourse Theory

A Review and Critique of Discourse Mode of Public Administration Slogans——Based on the Study of Postmodern Public Administration Discourse Theory
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摘要 Public administration slogans include oral and written slogans which made by governments at all levels according to the policy or administration under the propagation tasks. T he purpose is to enhance propaganda effects by repeating the same concepts and objectives. While the democratic awareness in public discourses is keep growing,there are some surveys on the quality of public administration slogans. In order to improve the quality of public administration slogans,governments in Anhui Province should organize professionals and pay closely attention to the guidance of policy before they sort,edit,produce and release public administration slogans. Public administration slogans include oral and written slogans which made by governments at all levels according to the policy or administration under the propagation tasks. The purpose is to enhance propaganda effects by repeating the same concepts and objectives. While the democratic awareness in public discourses is keep growing, there are some surveys on the quality of public administration slogans. In order to improve the quality of public ad- ministration slogans, governments in Anhui Province should organize professionals and pay closely attention to the guidance of policy before they sort, edit, produce and release public administration slogans.
作者 Chen Hongyan
出处 《学术界》 CSSCI 北大核心 2017年第8期307-314,共8页 Academics
基金 A Study on the Discourse Mode of Administrative Slogans in Anhui Province under the Post-modern Public Discourse Background(A2015025) Master’s degree program in Hefei college(Master of Chinese international education) A Study on the Language Standardization of Public Context and Mass Media-T aking Hefei as an Example(14JD06RW)
关键词 公共行政 话语 后现代 述评 质量管理 宣传效果 民主意识 公益广告 Public administration slogans Postmodem Discourse Mode Pragmatics Review Critique
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